Have a question or need assistance? Reach out to us on WhatsApp or give us a call, and our team will help you right away. We typically respond within 30 minutes and guarantee a reply within an hour.
Faith Mahachi’s Mission: How Sona Solar’s Marketing Guru is Bridging the Energy Gender Divide
In Zimbabwe, where energy poverty disproportionately affects women, one woman is leading a quiet revolution—Faith Mahachi, the marketing powerhouse behind Sona Solar Zimbabwe. More than just a sales strategist, Faith has become a bridge between solar technology and women’s empowerment, ensuring that clean energy doesn’t just power homes but also unlocks economic freedom for thousands of women.
Why the Energy Gender Gap Exists
In rural and urban Zimbabwe alike, women bear the brunt of energy poverty:
- Time poverty: Hours spent gathering firewood or waiting for erratic grid power.
- Limited business growth: Unreliable electricity stalls income-generating activities.
- Safety risks: Kerosene lamps and candles pose fire hazards in homes.
Faith recognized early that solar energy could be a great equalizer—if only women knew how to access it.
Faith’s Strategy: Education as Empowerment
1. Grassroots Workshops & Community Outreach
Faith doesn’t just sell solar—she educates. She organizes:
✔ Women-only solar demos(breaking down technical jargon into simple terms).
✔ Success story panels(where female solar adopters share their experiences).\
✔ Financial literacy sessions(teaching how solar savings can be reinvested).
"Many women think solar is only for the wealthy, "Faith explains. "I show them how a 3KVA system can cost less than what they spend monthly on diesel."
2. Digital Campaigns That Speak to Women Understanding that social media is a powerful tool, Faith launched:
- 📱 Facebook Live Q&As– Answering real-time questions about solar affordability.
- 📸Instagram testimonials– Featuring women whose businesses transformed with solar.
- 📧 WhatsApp support groups– Providing ongoing advice for new solar users.
 |
| Faith Mahachi’s Mission: How Sona Solar’s Marketing Guru is Bridging the Energy Gender Divide |
3. Customized Solutions for Female Entrepreneurs. Faith’s approach is never transactional—it’s transformational. She assesses:
✔ Business type (e.g., a salon vs. a poultry farm needs different systems).
✔ Cash flow(offering flexible payment plans to ease upfront costs).
✔ Growth goals (scaling from a 5KVA to a 10KVA system as businesses expand).
"Faith sat with me for hours to understand my tailoring business," says Linda from Mutare. "Now, with my 5KVA system, I work late safely and even charge phones for extra income!"
The Ripple Effect: Beyond Just Solar Panels
Faith’s work has sparked broader change:
✅ More women in STEM– Young girls now see solar careers as viable.
✅ Stronger female networks– Solar user groups share business tips.
✅ Policy influence – Her advocacy has pushed for more gender-inclusive energy financing.
"Energy is Freedom" – Faith’s Unshakable Belief
For Faith, closing the energy gender gap isn’t just a job—it’s a calling. "When a woman controls her own power, she controls her future," she says. "That’s why I won’t stop until every Zimbabwean woman knows solar is within her reach."
Faith Mahachi is proof that marketing with a mission can rewrite societal rules. By turning solar education into a tool for equality, she’s not just bridging the energy divide—she’s lighting the way for a generation of empowered women.
David (Sales)